Successful retailers do not wait for month-end to know how the business is performing. They watch a small set of numbers every day and act on what they see. Retill Overview dashboard surfaces these KPIs automatically — no spreadsheet required.
1. Today's sales and transaction count
Total revenue and number of transactions tell you whether today was busy or quiet — and whether average basket size changed. Compare day-over-day to spot trends around paydays, holidays, and local events.
Where in Retill: Overview → Today's sales section and sales chart.
2. Daily profit and margin
Revenue without margin context is misleading. A big sales day with heavy discounting can still lose money. Retill shows daily profit and margin percentage so you catch pricing and discount problems early.
Where in Retill: Overview → profit and margin KPIs.
3. Credit sales and daily arrears
How much did you sell on credit today? How much is outstanding across all customers? These numbers protect cash flow — especially for wholesale and distribution businesses.
Where in Retill: Overview → credit sales and daily arrears.
4. Expenses
Record shop expenses under each branch's Expenses tab. Daily expense totals on Overview show whether operating costs are in line with revenue — rent, utilities, supplies, and transport add up silently if untracked.
Where in Retill: Overview → daily expenses; Shop Details → Expenses tab to record.
5. Discount impact
Discounts drive traffic but erode margin when overused. Tracking daily discount totals helps you spot cashiers or promotions that cut too deep.
Where in Retill: Overview → discount KPI; Sales reports for detailed breakdown.
6. Inventory alerts
Out-of-stock and expiring products appear on Overview before they become customer complaints. Act on low-stock alerts the same day — reorder or transfer from another branch.
Where in Retill: Overview → inventory alerts (out of stock + expiry warnings).
7. Customer mix and payment methods
Are customers paying mostly cash or Mobile Money? Is walk-in traffic growing versus account buyers? Payment method and customer mix analytics inform staffing, float management, and marketing.
Where in Retill: Overview → customer mix and payment method breakdown.
Building a daily review habit
Spend five minutes each evening on Overview:
- Check sales and profit versus your daily target
- Review credit arrears — any follow-ups for tomorrow?
- Scan inventory alerts — reorder or transfer tonight
- Glance at expenses — anything unexpected?
For weekly depth, generate sales and inventory PDF reports. For month-end, share the saved report archive with your accountant.
Why metrics matter more as you grow
Single-shop owners often feel daily performance intuitively. Add a second branch, five cashiers, and fifty credit accounts — intuition fails. Retill metrics scale with your business so growth does not mean blindness.
You cannot improve what you do not measure. Retill measures it for you — every day, automatically.